Workplace Fashion Trends are Changing

Fashion at workplace has gone beyond apparels. From cufflinks, perfumes, eye wear and light jewellery, now iPods, MP3 players and touch screen phones are making their way into the professionals' fashion kits. Besides those engaged in the corporate world, fashion seems to be catching up with their counterparts in public sector.

Indiaplaza.in chief operating officer K Vaitheeswaran agrees that professionals are adopting new slick gadgets to enhance their own fashion statement. The most popular gadgets with the professionals are I-touch, Nokia E series and the digital photo frame.

"People are no longer looking for basic gadgets they are going in for high end electronics. Gadgets like blackberry and Nokia E series are style statements today and keep them connected to their work as well," added Mr Vaitheeswaran.

Women across all sectors prefer light jewellery to match their attire. Some companies like Tanishq, D'damas, Kiah, Orra, Carbon, Adora, Ishi, Sparkle, Damas and Alukaas and Taraash offer a range of light jewellery. Similarly, big and baggy bags are in fashion.

Glasses give a final touch to the attire. "Glasses polish one's personality. An aptly matched eyewear can transform your persona.

While women are going in for bigger glasses with embellishments, men are looking at a sleeker look on the lines of the aviators," said fashion consultant Yatan Ahluwalia. The most popular brands in the eyewear segment are Versace, Chanel, Bulgari, Fastrack and Bausch and Lomb. Women prefer being comfortable and decent, while not compromising on smartness. For men a clean, simple and lean look is the mantra to be well groomed for office.

"The boardroom is no longer the domain of the blues, greys and blacks. In this age of metrosexuals, head honchos are thinking pink and experimenting with other colours. Moreover, a strong perfume and a blackberry add to their style," said ITC marketing head Atul Chand.

"Today's generation will run out of money but not out of options. Dressing right to work is very important as it reflects one's personality and confidence level. The styles, colours, lengths and fit of your fashion choices will speak volumes about your ability and personality," Van Heusen chief operating officer Shital Mehta.

However, fashion differs from sector to sector. People engaged in fields requiring frequent meeting with clients from different work cultures prefer a more formal, classy look. Those working with the media and advertising sectors opt for some really glittery stuff and are in sync with latest trends.

Along with private sector professionals, now their counterparts in public sector also have started considering fashion in a big way. "Working class in the metros are more style conscious that their counterparts in other cities of India," said Wrangler marketing manager Anshul Chaturvedi.

Source: EconomicTimes