Kate Kuba may be small-ish, but the chain is still playing a significant part in the drama unfolding in the footwear sector - which has been likened by one hard-hit business to "an episode of The Sopranos".
Traditional businesses, such as Dolcis, are suffering, cut dead by women who are buying bargains at New Look and treating themselves at Jimmy Choo, as well as frequenting middle-market names such as Kurt Geiger, L.K. Bennett and Kate Kuba, set up 15 years ago by Katerina and Costas Constantinou.
A pair of black patent courts costs £20 from New Look, £385 from Jimmy Choo and £85 from Kate Kuba. Dolcis may have a new owner, but it is difficult to see where it would fit in this new heirarchy. Kate Kuba seeks to maintain its place in the power structure by matching the merchandise in its eight stores (more are planned) to the local clientele.
In Liverpool, the stock is Wag-oriented, with overtly sexy styles such as the Trudi (£95), a silver platform court, possessed of the vertiginous heels essential for a Scouse night out. The new Canary Wharf store offers consolation prizes, such as beautiful grey over-sized bags (£215) for those who have had a bad day at the office in the banks that have their headquarters in this East London city.
The mix is more eclectic at the outlet in Duke of York Square, off Chelsea's King's Road, a smart development of glass-fronted shops and cafés. You will find the Trudy, but also the Wanda (black, brown, fuchsia, £110) a low-heeled, girlish strap shoe, favoured by Sarah Jessica Parker, and the Beeline (£125, black, grey, dusty pink or orange), a sandal-shoe, or "shoodal", as Kate Kuba's website would have it.
But what Kate Kuba lacks in linguistic flair, it makes up for in shoes fit for purpose. I called into the Chelsea store on Saturday in search of a Kate Kuba speciality - trainers with wedges, that are only derided as a Wag affectation by those who have never sampled their comfort. On this occasion, I was disappointed by the selection (£45-£99), either too high or too expensive.
Watching people choose shoes is always a fun spectator sport, however. Snow was forecast, making the sturdy-soled boots from the Ugg range (£250) a sensible purchase, but friends were encouraging each other into chic but insubstantial canvas and patent lace-up flats (£69). The heel on the Bandage grosgrain strappy black sandal (£125) seemed the ideal compromise for those unable to keep their balance in this season's scarily elevated footwear. But some soft Southerners were concentrating on the Trudi: in footwear, as in The Sopranos, danger is exciting.
Source: TimesOnline